A real person reacting, then your app doing the thing they reacted to. Pick a reaction from 6,500+ clips filmed by real people, cut it before your screen recording, and post the same day.
Problem
A screen recording alone doesn't stop the scroll
Solution
Open with a 1–3 second human reaction that makes viewers ask what the person is looking at. Your screen recording answers it.
Problem
Filming creators for every test is slow and expensive
Solution
Library clips are filmed already. Preview them free, buy only the ones you use, and download the original file instantly.
Problem
Need to test many hooks against one demo
Solution
Keep one strong demo and swap what comes before it: three reactions and three caption hooks make nine variations from one recording.
Problem
Creative fatigue in always-on campaigns
Solution
New clips are added to the library every week, so you can rotate reactions without re-recording your demo.
Every clip is filmed by a real creator on their phone. The format depends on viewers believing the reaction.
96% of clips are 9:16 vertical, most at 1080p or sharper, so they drop straight into TikTok, Reels and Shorts edits.
Every purchase includes a non-exclusive commercial license for paid ads and organic posts. Edit by hand or with AI-assisted editing tools.
$15 per clip without a plan, or 11 credits ($8–$11) on one, so one reaction can open dozens of tests.
Most app reels that work with DansUGC clips follow the same three beats. One demo recording can carry many reels: only the reaction and the caption change.
A real person reacting to something the viewer can't see yet, with a short caption on top. Pick the emotion that matches your app's payoff: shock, relief, laughter.
Hard cut to your app doing one thing: the feature that makes someone think 'wait, it does that?'. Not a tour. Film the screen sharp, on a tripod.
Small captions so it works with the sound off, music added when you post, and one ask, such as a comment keyword that DMs the link.
These example reels were edited by DansUGC with ReelClaw to show the formats; the apps shown are illustrations, not DansUGC customers' results.
ProspectHalo's founder posted reaction + demo Reels on one Instagram account, about two a day. Over roughly 50 days the account reported 5,189,412 views, 24,317 website visitors and 7,978 signups. The founder notes the signups also reflect work on the site and onboarding over the same period.
Choose from multiple formats, all created by real human creators with a 12-month commercial license.
A shocked or delighted reaction, then a hard cut to the app doing one thing
The creator reacts in a corner while your screen recording plays full frame
Creator on top, step-by-step screen recording below, captions carry the story
Frustration reaction first, then the app fixing it
DansUGC has a library of 6,500+ reaction clips filmed by real people. Preview them free at dansugc.com/broll, buy a clip for $15 (or 11 credits on a plan), and cut it in front of your own screen recording.
Not in library clips: they react to something off-camera, and your screen recording shows what they reacted to. If you need a creator using your app on camera, order a custom video.
Usually 1–3 seconds, sometimes up to 4. Its only job is to make the viewer ask what the person is looking at before your demo appears.
Yes, AI-assisted editing (cutting, captions, reframing, combining with your demo) is allowed. Generating new AI content from the clips or changing the people in them is not.
Instagram Reels, TikTok and YouTube Shorts organically, and Meta and TikTok ads. The clips are vertical, so the same edit works across all of them.
Real human creators, 48-hour delivery, 12-month commercial license. Starting at $9/video.